Original research from the AI Visibility Index. Free to cite with a link (CC BY 4.0). Machine-readable data: /index.json.
📊 30% of the 60 major brands we tested across 12 categories are largely invisible in AI answers, and 28% were never named once. When buyers ask AI assistants for the best option in a category, most well-known brands simply don't come up — a competitor does.
Key findings
30% of 60 major brands scored under 40/100 ("largely invisible") when AI was asked real buyer questions.
28% were never named once across any of the 300 buyer questions we ran.
The most invisible category was trucking companies (60% of brands invisible); the most visible was VPN services (0%).
Being a household name does not guarantee AI visibility — billion-dollar brands were absent from the answer while smaller competitors were named.
AI recommends a consistent shortlist per category; if you're not on it, you're invisible at the moment of decision — the new "page 2 of Google."
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This index is human-readable; the engine behind it is machine-payable. Agents can pull a real-time visibility score per call on the Agent Exchange (x402, USDC on Base) — endpoint /brands/check, or install the MCP server in Claude Desktop / Cursor. Agent card: /.well-known/agent.json.
Methodology
For each brand we ask a current frontier AI model five real buyer questions for its category and count how often the brand is named. Score = mention rate (0–100). 70+ = AI knows you; under 40 = largely invisible. Snapshot June 2026, US market, 60 brands across 12 categories, 300 questions. One model is a proxy, not the universe — but "who gets named" is what decides who gets the customer. Full data: /index.json.
Cite this research
"The State of AI Visibility June 2026", AI Visibility Index — https://index.agentexchange.work/state-of-ai-visibility. CC BY 4.0 (link required). Press / custom datasets: rileycraig14@gmail.com.